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Flip the Funnel Book Review
At the San Francisco Marketing Book Club meeting last week we discussed “Flip the Funnel: How to use existing customers to gain new ones“, by Joseph Jaffe. What’s the verdict? Buy the book. OK, now...
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Upcoming Marketing Conferences
It’s February already and you keep thinking “what the heck happened to January”? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum, MarketingSherpa’s Email...
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WordPress Plugins for Marketers
A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company...
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The Rise of the Content Marketer
Content Needs a King I know I don’t have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the...
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How Viral Marketing Can Kill You
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home...
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Listening to Your Customers In the Digital Age
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs What do customers want? Let’s do a focus group and...
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The Danger of Automatic Feeds in Social Media
Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s...
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What Makes Ads Go Viral?
Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “The New Science of Viral Ads”, assistant professor Thales Teixeira from HBS outlines the ingredients...
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Ten Tips On How To Promote Your Website Through Content
Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO...
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It’s Time for CEO’s to Get Social
Some CEO’s just ‘get it’ while others don’t seem to bother. We’re talking about social media, which seems to either be fully embraced by some companies while shunned by others as something that...
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